(Certified Instructors are drawn from a number of academic and business backgrounds. See below.)

The Transformation Lab (immersion exercise) was developed because it just wasn't good business to expend capital and take on risk without a means to really explore business options and to experience successes and failures in a "safe" environment. Susan went forward to form Realia Group to implement their design, while Stu, now the SC Johnson Professor of Global Sustainable Enterprise at Cornell, went forward with the academic work of continuing to expand the underlying conceptual model.



Susan Svoboda
The President of Realia Group is a sought-after facilitator and a certified Myers-Briggs instructor. She has led lab sessions & workshops for managers and executives from companies such as Dow Chemical, S.C. Johnson, General Electric, Intuit, and Office Depot and at universities such as Stockholm School of Economics, University of Michigan, Cornell and Monterrey Tech and for NGOs such as USBCSD, WWF and Net Impact. She is also an adjunct faculty member at Georgetown University's School of Foreign Service, Cornell's Johnson School of Management and an ASQ instructor. She is both author and co-author of several cases on environmental management for CEMP, the National Pollution Prevention Center, and the Management Institute for Environment and Business.

She holds an MBA from the University of Michigan and a BBA from the University of Wisconsin - Madison. She is also a marathon runner, including the NYC marathon.



Certified Instructors and Lab Setup
Lab sessions require a certified instructor. Participation is 100% unscripted, participant-directed, action learning. That means Lab Instructors must be prepared to appropriately respond ad-hoc situations about 30% (or more) of the time during a Lab session. This contributes significantly to the value of a lab session and it's ability to deliver a truly creative environment for strategy development and implementation and building of critical leadership skills. Currently Realia Group has a number certified lab instructors in North American and a couple in Europe, but also enables businesses and educational programs to setup their own labs and become certified.

Setting up a business strategy lab may not require bunsen burners and test tubes, but it does require proper selection, and sometimes creation, of appropriate business challenges and scenario modification. Sample challenges used during various sessions are found in our Links&PDFs section.



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